In today’s world of shrinking attention spans and decentralized work forces, Scott DiGiammarino, CEO of MovieComm, believes that how you communicate your message makes all the difference in the world.

His desire to impact not just thousands of people but millions and millions of people, is what drove him to ultimately start MovieComm, a technology company that helps leaders harness the power of Hollywood movie clips to communicate, engage, and inspire their organizations more effectively.

Scott shares his journey when transitioning from leading a large organization to launching his solo venture, how he persevered to break through the business inertia, and how he identified the ideal audience, positioning, product experience, and pricing that led MovieComm to where he is today.

Scott DiGiammarino is the CEO of MovieComm, a SAAS- based technology company that helps leaders lead through the power of movie clips. Prior to MovieComm, Scott was a senior executive at American Express. During his tenure, he turned around one of the worst performing offices and achieved the top ranked spot in a year, then held that spot for 20 years. He grew the business significantly, and in the process, applied creative solutions such as movie clips to motivate and engage a geographically distributed, expanding, and increasingly younger workforce.

Lee Sommers is the owner of Purpose Personal Fitness, a leading strength and athletic training company. He’s been involved in the fitness industry for almost 20 years and has worked with athletes of all levels, including Olympic champion Katie Ledecky. He has seen the industry evolve over that time with a primary focus on profit over people, which Lee believes is a mistake, in the long term.

Returning guest Dr. Mary Lamia is a psychologist who has spent her career studying and encouraging emotional awareness. She is the author of numerous books for kids, teenagers, and adults, including What Motivates Getting Things Done and the upcoming The Upside of Shame.

Greg Johnston, SVP & Creative Director of AgencyQ and a returning guest to the Strategic Momentum podcast, attributes this to fear – a company may have a fear of doing something different or a feeling that the wrong type of message is going out.

Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.

We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.

Dr. Mary Lamia is a psychologist who has spent her career studying and encouraging emotional awareness. She is the author of numerous books for kids, teenagers, and adults, including What Motivates Getting Things Done and the upcoming The Upside of Shame.

The Digital Revolution has brought about fundamental changes in the way businesses operate inside and out much like the Industrial Revolution. As a result, organizations have to undertake a ‘digital transformation,’ which often requires rethinking the business itself.

Mike Renner, CEO of MPRE Digital, has over 20 years of executive management experience leading technology services and consulting companies that focus on aligning everything within a business to create exceptional value around technology.

Jim Gregoire is the Chief Product Officer at Openbay, an award-winning online marketplace for auto repair and provider of SaaS-based offerings for the auto care industry.

While Jim spent a good portion of his career in marketing, he made the transition to product development leadership roles. The pull to build the right product experience for customers was a natural extension to what he had been already doing in marketing - identifying and understanding the who, what when, where, and why of his target audiences.

The emotion of fear is often seen as a inhibitor - but really it can be just the opposite. We may want to believe that we make rational decisions, but there’s always an emotional trigger. And these emotions, often times, can inhibit us from moving forward, if we don’t understand them.

Will Choi is the President and CEO of VerticalApps, an IT consulting company focused on facilitating the agile transformation of the federal government. Will took a risk by leaving the private sector to launch his own business in 2010, but he is an entrepreneur at heart – and with that comes the desire to take risks and change the game.

Greg Johnston is the SVP and Creative Director of AgencyQ, an award-winning digital agency that transforms the way organizations reach, engage, and inspire their key audiences.

Greg has had a storied career working at agencies and he’s experienced the rapid evolution of the industry: from traditional marketing channels like print and TV to emerging channels like social, mobile, and digital. Greg has been successful in the industry, and maintained an upward trajectory throughout his career, because he’s constantly innovating, iterating, and evolving over time.

Just a couple years ago, Andy Musliner was a Chief Technology & Innovation Officer at an award-winning mobility company. Now Andy is the Founder and CEO of InRoad Toys, an award-winning toy company. Their premiere product, PlayTape, has revolutionized how the world plays with toy vehicles.

In the last episode, we talked to Kareen Walsh, Founder of Revampologist, about the People component to this triad. Today, we’re diving into Process and Technology – specifically, how organizations need to understand and work through the ever-changing dynamics that impact these two components in order to ensure forward momentum.

Our first guest is Kareen Walsh, the Founder of Revampologist. They are a results-driven, solutions-oriented consulting firm that focuses on transformation through people, process, and technology.