A group of experts explores how to deal with different decision-making styles in order to alleviate potential conflicts and, ultimately, work better together with your bosses, your clients, and your colleagues.

Beth Freedman is the Managing Director of gyro:UK, a leading global B2B creative agency, and has spent her career working for some of the biggest agencies in the world, including Saatchi & Saatchi and Fallon.

Beth believes real business momentum happens when service-based businesses invest in the growth and development of their people. It’s the human part of the business that agencies often forget. She attributes her own upward mobility to those who nurtured her talents throughout her career. And  as a result, it is an imperative that she is championing in her leadership role today.