Ep. 49 - Building Relationships Through Direct Response: The Strategy to Drive Customer Demand and Engagement - with Anita John

Driving growth, for any business, requires a solid customer acquisition and retention plan. However, many struggle to determine the right strategies to employ and the most effective way to execute them. Anita John, Founder of ARJ Consulting, has spent years helping brands like Intuit and StubHub break through these very obstacles. In this episode she shares her advice on how to build and execute campaigns that effectively build relationships, retain customers, and realize business objectives.