Stephane Fitch, founder of FitchInk, shares how his journey to pursue a more authentic life led to him developing his own content development company and ultimately reaching his own  personal and professional potential.

Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.

We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.