Ep. 10 - Creative-Led & Brand-Driven: Creating content that delivers business momentum

Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.

We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.