Driving growth, for any business, requires a solid customer acquisition and retention plan. However, many struggle to determine the right strategies to employ and the most effective way to execute them. Anita John, Founder of ARJ Consulting, has spent years helping brands like Intuit and StubHub break through these very obstacles. In this episode she shares her advice on how to build and execute campaigns that effectively build relationships, retain customers, and realize business objectives.

Stephanie Balderrama, President of Consumer Insights Group shares her perspective on why it’s now more important than ever to be plugged into your consumers’ needs and behaviors. Because of their ever evolving behavior, companies need to reconsider how they approach the way they gather learnings about them particularly in today’s agile environments.

Will Choi is the President and CEO of VerticalApps, an IT consulting company focused on facilitating the agile transformation of the federal government. Will took a risk by leaving the private sector to launch his own business in 2010, but he is an entrepreneur at heart – and with that comes the desire to take risks and change the game.