Fluidity is a major theme in Connie’s book, Building the Business of You. In the face of the pandemic, we have to be more fluid now than ever to get through it. But the concept of fluidity isn’t a new idea; it's a trend that Connie has observed over the last few years, especially with interviews on this very show. In this episode, Connie revisits some of these interviews, dating back as far as 2018, to uncover some of the stories that supported the development of the fluidity concept in Building the Business of You.

Joshua Lisec shares the non-linear career journey that led him to being a ghostwriter, how he has been able to develop his successful solopreneur business by developing his own unique career mashup, and what it takes to create the traction that you are looking for when venturing out on your own. Joshua is the founder of The Entrepreneur’s Wordsmith and a Certified Professional Ghostwriter.