Ep. 60 - Startup Success: Engineering A Market to Traverse the Traction Gap - with Bruce Cleveland

The unfortunate reality is that most startups fail. So what’s the difference between those that fail and those that have made it? What’s the secret to success? Bruce Cleveland is a Founding Partner of Wildcat Venture Partners and author of the book Traversing the Traction Gap. What compelled Bruce to write his book was to answer that very question. In this episode, Bruce shares his valuable a framework that outlines the critical principles, milestones and metrics that are foundational to helping startups create the necessary momentum for success.