The focus of the Strategic Momentum Podcast has always been helping listeners understand the strategies, approaches and perspectives needed to solve the common challenges plaguing businesses today. So for our 50th episode, we’ve decided to round up the best career advice our guests have given on this show so far.

Driving growth, for any business, requires a solid customer acquisition and retention plan. However, many struggle to determine the right strategies to employ and the most effective way to execute them. Anita John, Founder of ARJ Consulting, has spent years helping brands like Intuit and StubHub break through these very obstacles. In this episode she shares her advice on how to build and execute campaigns that effectively build relationships, retain customers, and realize business objectives.