The three founding members of Crate Media return to provide their take on the podcasting space -- from what it takes to create a successful podcast to the common challenges and misconceptions that cause many to get stuck.

Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. To break through, you have to understand the factors and tradeoffs to get to the desired outcome. Imani Greene, Founder of GreeneGroup discusses the delicate balance in achieving advertising efficiency and effectiveness.